As a local business, it's more critical than ever that you find ways to connect with your local community. You need to reach out, get involved in great opportunities and activities, and even build face-to-face relationships with local consumers. Meredith Carolinas offers several opportunities for you to engage in lifestyle marketing opportunities that will allow you to connect with our local audience and become part of their lives.
Enter Backyard BBQ
As summer and fall stretch on, an increasing number of people are gathering around the grill with friends and family members. During the cooler months, the kitchen is the heart of the home. On the other hand, during the summer and fall, many people are taking those interactions outside and engaging with their loved ones in new ways.
Fox Carolina is looking to make the most of that tradition. On Fridays from September 3 through November 19, for a total of 12 weeks, we welcome the Greenville, Spartanburg, Asheville, and Anderson community to join our family around the barbecue for grilling tips and amazing recipes, and family-friendly weekend activities in the area over the weekend. We'll bring in local chefs, special guests, and company representatives to participate as part of the fun every week.
Interested in Sponsoring Backyard BBQ?
This summer and fall, Backyard BBQ will be coming straight into viewers' homes and inviting them to check out what we have to offer next. Each Friday at 4 pm, 5 pm, and 6 pm, we'll be inviting consumers to join in the conversation. Sponsorship of Backyard BBQ can bring many advantages to your brand.
Put a Face on Your Business
Whether you bring in your business owner, send in one of your cooks, or ask another employee to represent your business, you'll be able to put a face on the business as you share your message and commitment to the local community. A friendly face can make a huge difference in the way consumers connect with your business. Many business owners find that when they participate in community initiatives and actively engage with the local community, including through lifestyle marketing opportunities like Backyard BBQ, consumers are more likely to recognize and choose their business.
Expand Your Reach
FOX Carolina has an immense reach. If you choose to sponsor Backyard BBQ, you'll have the opportunity to reach thousands of potential customers. Through your sponsorship, you'll reach customers both via television and online. Your sponsorship includes several opportunities to expand your advertising and connect with potential consumers. You will have on-air interviews, where your company representative will have the chance to talk directly about the things that matter most to you. You will get product placement within our news content, which can help highlight the products you want to increase interest in or are currently most important to your business.
In addition, you will get naming rights to an integrated news feature, which you can use to call attention to your brand and what's important to you. Many people make watching the news part of their daily lifestyles, so you'll build brand recognition that will last for a long time to come.
You'll also get a dedicated commercial spot schedule that will help keep your business in front of consumers regularly and digital activations on both desktop and mobile, which can help raise brand awareness.
Make Your Brand Top-of-Mind
Advertising is, in many ways, a fight to be present in consumers' mental space. You want them to be aware of your brand and everything you have to offer and keep your brand top-of-mind. It doesn't matter if you're in the restaurant industry, which consumers might require on any night of the week, or if you're in car sales or real estate, where consumers might need to make only occasional use of your services. When they need something from your industry, you want them to call your brand to mind.
With lifestyle marketing opportunities like Backyard BBQ, you'll be able to position your brand in a way that will keep you top-of-mind for interested consumers. They'll know who you are, what sets you apart, and that you're a small business that is an integral part of the local community: all the things you need them to know to decide in favor of your brand.
Are you interested in a sponsorship of Backyard BBQ? Reach out today for more information about Backyard BBQ or to add it to your marketing arsenal for the summer and fall.