The Difference Between OTT & CTV [INFOGRAPHIC]

 

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

OTT vs. TV: What you Need to Know

 

Over-the-top (OTT) advertising has made its way into marketing standards, especially with everyone streaming at home these days. The coronavirus pandemic has caused a spike in viewership earlier than predicted and accelerated existing video...

10 Secrets About Reaching Cord-Cutters That You Didn't Know

 

You may think that streaming services are made up of people trying to avoid ads from traditional TV. In some ways, you're right, but it doesn't mean they can't be reached. The thing is, cord-cutters like control over their viewing in a way they...

OTT: Everything you Need to Know in Under 750 Words

 

OTT is one of the fastest-growing advertising mediums, and revenue is projected to double over the next five years. Do you know what it is and how you can make it work for your business? We'd like to help provide you with a guide to get...