3 Reasons Why You Shouldn’t Base Marketing Off Your Own Viewing Habits

 

People too often make marketing decisions based on their personal likes and familiarities. However, the channels you select to market your brand and share content need to be in line with your target audience's preferences, an not necessarily...

Is Local Marketing Effective for B2B Companies?

 

Regardless of your industry or audience, your B2B company could appeal to potential clients with the help of local marketing strategies.

Local marketing targets a specific region and audience with relevant ads, community involvement, and...

5 Reasons Why Multi-Platform Marketing Works

 

Many businesses may want to take advantage of the most lucrative marketing platform and stick with it, but the fact is that a multi-platform approach can yield better results. Multi-platform marketing, or integrated marketing, is a kind of...

8 Things to Think About When Creating an Advertising Plan

 

As a business, you must have a strategy and plan to help set you up for success. Your advertising plan is the key to unlocking increased sales and stronger brand awareness. As you're developing your advertising plan, consider these eight...

New Year, New You: 6 Tips for Marketing in the New Year

 

Welcome to 2021! It's exciting to kick off the new year with 12 whole months of new possibilities. Now is the time to put the lessons you’ve learned over the last year to work for your marketing in 2021 so that you can meet or exceed your...

Top Tips for Successfully Reaching Your Target Audience

 

Successfully reaching your target audience is essential to growing your business and seeing high advertising ROI. Right now, more people are watching TV than ever. Daytime broadcast network viewership spiked more than 28% in the early days of...

How to Know if You Should Stick With an Ad Agency or Work Directly with a Media Partner

 

Some businesses choose to work with an ad agency to handle their marketing needs. However, your brand may be better suited to working directly with a media partner. A full-service media partner can not only handle your tv, digital, and social...