Creative Ideas to Market Your Local Furniture Store

 

Furniture is a big investment where people spend a lot of time researching and considering their options before making a purchase. It’s so crucial that 81% of consumers go online before heading out to the store after spending an average of 79...

Email Marketing vs. Direct Mail: Is One More Effective in 2021?

 

It can become incredibly challenging to decide how to reach your target audience with your brand message and promotions, especially as marketing evolves into so many distinct channels. However, sometimes the simple, long-lasting options are...

5 Tips for Credit Unions to Build a Successful Marketing Strategy

 

Credit unions are in an amazing position to pivot with the changing trends to digital due to their quality services. As member-owned entities, credit unions have unique leverage in their local communities to care for and engage with their...

Building a Top-Notch Furniture Store Advertising Strategy

 

Furniture is a big-ticket item that customers often don't buy right away, even online. It takes time to consider how the piece will look in their homes, compare prices, research reviews and testimonials, and even visit a store to see it up...

10 Secrets About Reaching Cord-Cutters That You Didn't Know

 

You may think that streaming services are made up of people trying to avoid ads from traditional TV. In some ways, you're right, but it doesn't mean they can't be reached. The thing is, cord-cutters like control over their viewing in a way they...

3 Reasons Why You Shouldn’t Base Marketing Off Your Own Viewing Habits

 

People too often make marketing decisions based on their personal likes and familiarities. However, the channels you select to market your brand and share content need to be in line with your target audience's preferences, an not necessarily...

Is Local Marketing Effective for B2B Companies?

 

Regardless of your industry or audience, your B2B company could appeal to potential clients with the help of local marketing strategies.

Local marketing targets a specific region and audience with relevant ads, community involvement, and...

5 Reasons Why Multi-Platform Marketing Works

 

Many businesses may want to take advantage of the most lucrative marketing platform and stick with it, but the fact is that a multi-platform approach can yield better results. Multi-platform marketing, or integrated marketing, is a kind of...

8 Things to Think About When Creating an Advertising Plan

 

As a business, you must have a strategy and plan to help set you up for success. Your advertising plan is the key to unlocking increased sales and stronger brand awareness. As you're developing your advertising plan, consider these eight...

New Year, New You: 6 Tips for Marketing in the New Year

 

Welcome to 2021! It's exciting to kick off the new year with 12 whole months of new possibilities. Now is the time to put the lessons you’ve learned over the last year to work for your marketing in 2021 so that you can meet or exceed your...