Making Your Marketing Intersect: How to Set Up a Multi-Platform System

 

Reaching your customers is crucial to growing your business, and spreading your message across multiple channels increases your odds of success. If you can extend your reach on several platforms, people will encounter and become more familiar...

Planning Your Marketing to Keep Learning About Your Audience

 

Keeping up to date on customer trends builds on your effort to conduct target persona and consumer journey research. Resonating and reaching your target audience goes beyond learning about them a time or two. It takes regular updates and...

Advertising Techniques to Do While on A Shoe-String Budget

 

Although marketing is essential for business growth, too many businesses overlook it when the budget is low. Often, they halt or reduce their advertising to save on costs. However, marketing directly impacts your business's growth,...

Creative Ideas to Market Your Local Furniture Store

 

Furniture is a big investment where people spend a lot of time researching and considering their options before making a purchase. It’s so crucial that 81% of consumers go online before heading out to the store after spending an average of 79...

Email Marketing vs. Direct Mail: Is One More Effective in 2021?

 

It can become incredibly challenging to decide how to reach your target audience with your brand message and promotions, especially as marketing evolves into so many distinct channels. However, sometimes the simple, long-lasting options are...

5 Tips for Credit Unions to Build a Successful Marketing Strategy

 

Credit unions are in an amazing position to pivot with the changing trends to digital due to their quality services. As member-owned entities, credit unions have unique leverage in their local communities to care for and engage with their...

Building a Top-Notch Furniture Store Advertising Strategy

 

Furniture is a big-ticket item that customers often don't buy right away, even online. It takes time to consider how the piece will look in their homes, compare prices, research reviews and testimonials, and even visit a store to see it up...

10 Secrets About Reaching Cord-Cutters That You Didn't Know

 

You may think that streaming services are made up of people trying to avoid ads from traditional TV. In some ways, you're right, but it doesn't mean they can't be reached. The thing is, cord-cutters like control over their viewing in a way they...

3 Reasons Why You Shouldn’t Base Marketing Off Your Own Viewing Habits

 

People too often make marketing decisions based on their personal likes and familiarities. However, the channels you select to market your brand and share content need to be in line with your target audience's preferences, an not necessarily...

Is Local Marketing Effective for B2B Companies?

 

Regardless of your industry or audience, your B2B company could appeal to potential clients with the help of local marketing strategies.

Local marketing targets a specific region and audience with relevant ads, community involvement, and...