10 Tips for Advertising a Doctor's Office for Maximum ROI

 

In addition to providing good medical care, retaining patients is key to the success of any doctor's office. Advertising your office can also help you attract new patients and grow your practice. Advertising isn't a doctor's expertise, so many...

Measuring Marketing ROI: 5 Tips in Under 500 Words

 

Tracking ROI provides you with a point of reference so that you can improve your advertising campaigns as needed. However, many advertisers aren't sure how to measure ROI correctly without in-depth knowledge. Here are 5 quick, beginner-friendly...

Top KPIs you Should be Tracking to Accurately Measure ROI

 

Most marketers look at leads, sales revenue, and cost per acquisition to measure their campaigns' success. Though these represent the bottom line, they don’t give you a full picture of your performance. Tracking key performance indicators...

Direct Mail Vs. TV Advertising: Everything you Need to Know

 

Both TV and direct mail can help you expand your brand's reach, but marketers sometimes have trouble deciphering which one is best suited to their advertising goals. Both have their pros and cons, but TV remains one of the most effective...

Best Ways to Advertise Your Medical Practice

 

Countless medical practices are vying for brand awareness and struggling to stay top-of-mind in today’s hyper-competitive landscape. With the right marketing strategies, however, you can help your practice stand out from the crowd, increase...

You Get What you Pay For: 5 Ways to Select the Right Marketing Partner

 

When you're ready to start working with a marketing partner, it's essential to choose the one you trust with your business's brand and message. You want a partner that will work to help you achieve your goals - one that understands who you are,...

How to Understand Your Marketing ROI

 

ROI, or return on investment, is the measurement of what your campaign has accomplished. For an advertising campaign, that often means focusing on what progress you see toward your overall goals. You may need to measure ROI based on the...

Are you Working with a Media Salesperson or a Media Partner?

 

Working with an experienced media partner to expand your brand awareness with a robust marketing strategy can change your position in the market. Through increased brand awareness, you can maintain a larger market share, keep your business top...

4 Ways To Know How Much I Should Be Spending On TV Advertising

 

Before you consider starting a TV ad campaign, you're likely asking, "How much is a TV commercial?" Commercials can range from around a few hundred dollars per ad to as much as several thousand. Some commercials can cost up to millions to...

Marketing ROI: What it is and How to Measure it

 

ROI, or return on investment, is the return you see in exchange for your efforts in an advertising campaign. Sometimes, you can clearly measure ROI based on the additional sales generated as a result of your efforts. Other times, your ROI may...