Making Your Marketing Intersect: How to Set Up a Multi-Platform System

 

Reaching your customers is crucial to growing your business, and spreading your message across multiple channels increases your odds of success. If you can extend your reach on several platforms, people will encounter and become more familiar...

Planning Your Marketing to Keep Learning About Your Audience

 

Keeping up to date on customer trends builds on your effort to conduct target persona and consumer journey research. Resonating and reaching your target audience goes beyond learning about them a time or two. It takes regular updates and...

Advertising Techniques to Do While on A Shoe-String Budget

 

Although marketing is essential for business growth, too many businesses overlook it when the budget is low. Often, they halt or reduce their advertising to save on costs. However, marketing directly impacts your business's growth,...

Finding the Balance Between Annoying And Informing: How Often To Run Your Ads

 

The process of running ads requires a delicate balance that's largely dependent on the channels you use. Additionally, this balance will depend on how well your campaign exposes people to your ads and how it helps achieve your overall goals....

How to Drive Traffic to Your Website Using Email Marketing

 

If you want to effectively lead prospective customers toward a sale, email marketing remains one of the most effective means of achieving this. When properly implemented, it can funnel more traffic to your website and supplement other online...

Best Ways to Incorporate Cause Marketing into Your Advertising Plan

 

Cause marketing occurs when businesses support charitable causes or social issues, which benefits their marketing endeavors. Today, many companies bolster relationships with customers using cause marketing, strengthening their position compared...

Lifestyle Marketing Do's and Don'ts

 

Most consumers, especially younger consumers, are more interested in purchasing from companies they have an attachment to over the product or service they're purchasing.   

When customers feel connected to brands, 57% increase their spending...

How to Integrate OTT into Your Existing Marketing Mix

 

Over-the-top (OTT) advertising has been rapidly gaining traction over the past few years, especially since it allows you to reach more diverse and targeted audience groups. It's also much more accessible than you may think — you can adapt to it...

Is Lifestyle Marketing Right for Your Business?

 

Today, consumers prioritize a brand's values above almost everything else when deciding between companies. As many as 77% of consumers say that they buy from brands that share the same values as they do, and 65% of them add that their...

5 Important Legal Marketing Trends to Watch in 2021 and Beyond

 

Marketing has always been a dynamic field, with new channels, technologies, and companies constantly spurring new strategies and tactics. But given the rollercoaster of 2020 and 2021, the field is more tumultuous than ever. While this period...