Email Marketing Tips and Tricks for Maximum Results

 

Email marketing is one of the most beneficial tools for businesses, despite how challenging it is to stand out in a crowded inbox. Since so many people check their inboxes daily, your customers are more likely to see or interact with your...

9 Frequently Asked Questions About TV Advertising and Our Honest Answers

 

TV advertising remains one of the most trusted and lucrative marketing strategies. It allows you to showcase your brand in audible, moving color, with creative scripting to establish a unique brand image. Still, and especially if you’re new to...

What We Love About Meredith Carolina

 

We are Meredith Carolina. We’re innovators, motivated to go above and beyond, think outside the box and succeed! We drive change and embrace it. We are passionate about the product we deliver and committed to the business and communities...

5 Proven Tips for Successfully Integrating TV and Digital Marketing

 

Many people watch TV with their phones in hand, or they’re watching it on mobile devices themselves. Ninety-five percent of consumers report using their smartphones in some capacity while watching TV. That creates constant feedback between TV...

OTT vs. TV: What you Need to Know

 

Over-the-top (OTT) advertising has made its way into marketing standards, especially with everyone streaming at home these days. The coronavirus pandemic has caused a spike in viewership earlier than predicted and accelerated existing video...

10 Secrets About Reaching Cord-Cutters That You Didn't Know

 

You may think that streaming services are made up of people trying to avoid ads from traditional TV. In some ways, you're right, but it doesn't mean they can't be reached. The thing is, cord-cutters like control over their viewing in a way they...

5 Best Ways To Reach Your Target Audience

 

Producing relevant content for the right audience significantly boosts your customer engagement, generates higher-quality sales leads, and increases conversions. A thorough understanding of your target audience is crucial to know what resonates...

3 Reasons Why You Shouldn’t Base Marketing Off Your Own Viewing Habits

 

People too often make marketing decisions based on their personal likes and familiarities. However, the channels you select to market your brand and share content need to be in line with your target audience's preferences, an not necessarily...

Top KPIs you Should be Tracking to Accurately Measure ROI

 

Most marketers look at leads, sales revenue, and cost per acquisition to measure their campaigns' success. Though these represent the bottom line, they don’t give you a full picture of your performance. Tracking key performance indicators...

TV vs. Billboards Ads: What you Need to Know

 

Contrary to popular belief, you don't have to rely strictly on social media ads for an effective marketing campaign. Producing a TV or billboard ad can attract a lot of potential customers. However, it's essential to know the differences...