Digital marketing refers to the marketing of products or services via digital platforms like the internet, mobile devices, social media sites, and search engines. Unlike traditional marketing, the reach is extensive. You can attract customers using targeted emails, blog content, SMS messaging, promoted tweets, photos, and videos on a device, in a video game, on a subway platform, on a website, or within an app.
When businesses emphasize digital marketing in their budgets and marketing plans, they enjoy flexibility, measurable results, easy optimization, and improved conversion rates. If digital marketing is not included in your budget for the new year, your business will miss out on revenue dollars. It’s as simple as that.
Here is a list of the do’s and don'ts to consider before you launch your digital marketing campaign.
Do Invest in a Business Blog
According to HubSpot, blogs are one of the primary forms of media currently used in digital content strategies. Seventy-two percent of digital marketers say that content creation is their most effective SEO tactic. A blog that is relevant to your business and industry helps you get more traffic to your website and grow your brand. It also positions you as an expert in your field.
Remember to update your blog regularly to keep your content fresh and improve search engine optimization.
Do Optimize Your Marketing for Mobile Devices
Look around you - nearly everyone is carrying a mobile device. An estimated 3.5 billion people have a smartphone. That's 45% of the worldwide population looking at websites, blogs, apps, and other content in the palms of their hands. If your marketing content is not optimized for mobile screens, you miss getting your message in front of half the world.
Your digital marketing must look as good on a mobile device as it does on a desktop computer or television.
Do Understand the Value of Digital Marketing Outside of Social Media
Social media is not the only way to market digitally. Not all potential customers frequent social sites and may prefer to receive communication differently.
Email marketing is one of the most powerful forms of marketing available over the internet today. Approximately 87% of people in the US have an internet connection, and 95% of those have an email account. Statistics show that Americans spend about 2.6 hours per day handling email at work, and over half check their personal email boxes before they leave home in the morning. Email marketing has a massive ROI, and it generates long-term results.
Video Marketing works across many platforms. While they certainly have a place within social media, videos can be placed on your website, within emails and texts, on billboards, and OTT. This is one of the best ways to reach your audience at the right time, wherever they happen to be.
Search Engine Marketing (SEM) drives traffic to your website from search engines. When someone searches for a related product or service, your targeted ad appears alongside the query results.
SMS or Text Message Marketing uses permission-based messaging to spread sales messages, promotions, and product updates. This platform aims to build a database of subscribers and increase their loyalty to your brand. Customers can opt-out at any point if they no longer wish to receive communication.
Don't Overstay Your Welcome
Keeping your content fresh is essential, but over posting is overkill. You want your customers to trust you, not avoid you for being too pushy. Also, when you send out too many emails, your content risks being marked as spam. Segment your audience's engagement level to build a strategy that works.
Don't Rely on Only One Platform
Resist the urge to use only one platform for marketing your business. The digital arena is vast, and a solid marketing strategy will take advantage of every available opportunity. An integrated approach will use multiple channels, both online and offline, to broaden your reach. Offline digital marketing channels include television, radio, digital billboards, and SMS messaging.
Talk to your media partner about the best options for your situation.
Don't Be Afraid to Ask for Professional Help
The digital world changes rapidly and navigating your digital campaign alone can be intimidating. Getting help can save you time, money, and sanity. A professional will assist you in developing an effective digital strategy and executing it.
Your media partner can help you finalize your marketing plan for 2021. Let us help you reach your goals using our digital assets to reach your target audience, drive engagement, and foster rapid conversions.