Paul Antoci

Paul Antoci
Paul joined the Meredith family in 2019 and serves as the Director of Sales at WHNS-TV/FOX21 & Meredith Carolina. He is a successful multi-media advertising veteran with expertise in client service and sales management. His career spans over 34 years in New York, Atlanta, and now in beautiful Greenville, SC. He has served at local TV stations and national TV rep firms including NBC O&Os, Petry, Blair, Katz, WPTF-TV/NBC28-Raleigh, and WAGA-TV/FOX5-Atlanta. He began his career as a Broadcast Television Research Analyst after graduating with a Business/Economics degree from The State University of NY College at Oneonta. Paul’s greatest achievement is his family; he has been married to his wife, Mary Louise since 1992 and they are proud parents of three children, Spencer, Andrew, and Lauren Rose.
Find me on:

Recent Posts

Lifestyle Marketing Do's and Don'ts

 

Most consumers, especially younger consumers, are more interested in purchasing from companies they have an attachment to over the product or service they're purchasing.   

When customers feel connected to brands, 57% increase their spending...

Ready to Up Your Social Media Game? 7 Tips for Success

 

Chances are, you know the power of social media by now but are unsure how to tap into it. It's a common struggle for most marketers. Fortunately, we know just how to improve your social media marketing efforts.

Social Media 101: How to Start Marketing Using Social Media

 

In today's climate, social media is one of the most cost-effective methods for marketing your business. Not only does it increase awareness of your brand, but it also provides you with a highly effective means for engaging with your audience....

Top KPIs you Should be Tracking to Accurately Measure ROI

 

Most marketers look at leads, sales revenue, and cost per acquisition to measure their campaigns' success. Though these represent the bottom line, they don’t give you a full picture of your performance. Tracking key performance indicators...

5 Tips To Creating a Killer Brand

 

Your brand is more than just the products or services you sell; it is the experience your business creates for consumers. Branding encompasses everything related to your company’s identity, including your marketing strategy and how you...

4 Ways To Know How Much I Should Be Spending On TV Advertising

 

Before you consider starting a TV ad campaign, you're likely asking, "How much is a TV commercial?" Commercials can range from around a few hundred dollars per ad to as much as several thousand. Some commercials can cost up to millions to...

Top Tips for Successfully Reaching Your Target Audience

 

Successfully reaching your target audience is essential to growing your business and seeing high advertising ROI. Right now, more people are watching TV than ever. Daytime broadcast network viewership spiked more than 28% in the early days of...

How to Know if You Should Stick With an Ad Agency or Work Directly with a Media Partner

 

Some businesses choose to work with an ad agency to handle their marketing needs. However, your brand may be better suited to working directly with a media partner. A full-service media partner can not only handle your tv, digital, and social...

How to Determine the Best Type of Creative for Your Advertising Goals

 

It’s an underlying understanding that brands’ ads need some direction. Yet, people fail to realize that there is actually nothing more efficient than creating advertising goals. Advertising goals not only provide for longer-lasting and more...