Devon Wilson

Devon Wilson
Devon is a Strategic Account Specialist that partners with advertising agencies and local business owners to develop strategic marketing campaigns that drive results. With 15 years of marketing experience, including 10 years at WHNS/Meredith Carolina, Devon has created multi-platform media strategies that successfully help clients reach their goals and targeted consumers. As a native of this market, Devon has a dynamic grasp on how to help you address your challenges, create brand recognition, and consumer response through Meredith Carolina’s multimedia assets.
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Recent Posts

Planning Your Marketing to Keep Learning About Your Audience

 

Keeping up to date on customer trends builds on your effort to conduct target persona and consumer journey research. Resonating and reaching your target audience goes beyond learning about them a time or two. It takes regular updates and...

5 Important Legal Marketing Trends to Watch in 2021 and Beyond

 

Marketing has always been a dynamic field, with new channels, technologies, and companies constantly spurring new strategies and tactics. But given the rollercoaster of 2020 and 2021, the field is more tumultuous than ever. While this period...

Measuring Marketing ROI: 5 Tips in Under 500 Words

 

Tracking ROI provides you with a point of reference so that you can improve your advertising campaigns as needed. However, many advertisers aren't sure how to measure ROI correctly without in-depth knowledge. Here are 5 quick, beginner-friendly...

Email Marketing Tips and Tricks for Maximum Results

 

Email marketing is one of the most beneficial tools for businesses, despite how challenging it is to stand out in a crowded inbox. Since so many people check their inboxes daily, your customers are more likely to see or interact with your...

Is Local Marketing Effective for B2B Companies?

 

Regardless of your industry or audience, your B2B company could appeal to potential clients with the help of local marketing strategies.

Local marketing targets a specific region and audience with relevant ads, community involvement, and...

How to Understand Your Marketing ROI

 

ROI, or return on investment, is the measurement of what your campaign has accomplished. For an advertising campaign, that often means focusing on what progress you see toward your overall goals. You may need to measure ROI based on the...

What is Surprise Squad?

 

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Don't Let Your Past TV Advertising Experience Define Your Future Advertising Potential

 

Robert Kennedy iconically notes, "Only those who dare to fail greatly can ever achieve greatly." While he wasn't originally talking about advertising, his words can certainly apply to the success and failure of your advertising efforts over...