Alex Abbott

Alex Abbott
Find me on:

Recent Posts

How to Integrate OTT into Your Existing Marketing Mix

 

Over-the-top (OTT) advertising has been rapidly gaining traction over the past few years, especially since it allows you to reach more diverse and targeted audience groups. It's also much more accessible than you may think — you can adapt to it...

What Is Backyard BBQ?

 

As a local business, it's more critical than ever that you find ways to connect with your local community. You need to reach out, get involved in great opportunities and activities, and even build face-to-face relationships with local...

Email Marketing vs. Direct Mail: Is One More Effective in 2021?

 

It can become incredibly challenging to decide how to reach your target audience with your brand message and promotions, especially as marketing evolves into so many distinct channels. However, sometimes the simple, long-lasting options are...

OTT vs. TV: What you Need to Know

 

Over-the-top (OTT) advertising has made its way into marketing standards, especially with everyone streaming at home these days. The coronavirus pandemic has caused a spike in viewership earlier than predicted and accelerated existing video...

8 Things to Think About When Creating an Advertising Plan

 

As a business, you must have a strategy and plan to help set you up for success. Your advertising plan is the key to unlocking increased sales and stronger brand awareness. As you're developing your advertising plan, consider these eight...

How to Create a Commercial That Gets Results

For years, television commercials have been considered the favorite media platform by advertisers and companies to showcase their goods. Eighty-six percent of TV advertising campaigns confirmed their commercials delivered a profitable return....