Ways to Use Email to Keep Customers Thinking Of Your Brand

 

When most people think about the best marketing practices, they often think of calls to action and advertisements to sell a specific product or service. It may surprise companies when they realize developing and strengthening brand awareness...

How to Optimize Your Digital Presence Using Non-Traditional Media

 

It's no secret that digital marketing in today's business world is an invaluable part of any comprehensive strategy. Research indicates that Google may process about 63,000 searches every second, or 5.6 billion per day. While your company will...

Best Blogs of 2021

 

While 2021 brought many challenges, it also presented many opportunities to become stronger companies. We’re proud to have helped our clients and all the people of Carolina learn and grow their businesses. We wanted to reflect...

Why You Want to Advertise Regardless Of How Much You're Selling (And How To Adjust)

 

Every business goes through a natural sales cycle and a season of decreased sales. You might experience a slump in sales following a busy season, or it could result from inventory issues. Regardless of the reason behind this slow period, you...

6 Tips to Make Your Marketing More Flexible

 

Marketing has become especially fast-paced, where consumers have more decision-making power, while being increasingly inundated with ad materials. Social media and online communities speed up information cycles, which quickly shift consumer...

Marketing Tips to Get People to Your Microbrewery or Winery

 

There are well over 7,000 microbreweries and 10,000 wineries in the United States today. This business sector has been booming for the past decade and remains popular throughout the country (and the world).  

Of course, microbrewery and winery...

How Far Ahead of the Holidays Should I Start Advertising for It?

 

The holiday season seems to start earlier every year, making it challenging for business owners to know when and how to advertise for the holidays. The last two years have seen a significant shift from traditional shopping spree kickoffs...

How Your Ads Can Tap into the Holiday Fervor

 

The holidays are a time to give thanks for all we have, gather with friends and family, and start the new year on the right foot. For businesses, the holidays present a fantastic opportunity to ramp up sales and increase revenue substantially....

5 Things to Keep in Mind When Partnering with a Local Influencer

 

Since influencers have an innate ability to communicate with their audience, they have become an increasingly popular marketing tool. They help build brand awareness, influence major purchasing decisions, and extend your reach among a new...

Tips for Using Low-Cost Video to Connect With Your Audience

 

Video has become more and more pervasive in the world of marketing — and it's only going to get bigger with each passing year. In 2018, 54% of consumers wanted to see more video content from the brands they support. People love watching videos,...