Best Ways to Incorporate Cause Marketing into Your Advertising Plan

 

Cause marketing occurs when businesses support charitable causes or social issues, which benefits their marketing endeavors. Today, many companies bolster relationships with customers using cause marketing, strengthening their position compared...

Lifestyle Marketing Do's and Don'ts

 

Most consumers, especially younger consumers, are more interested in purchasing from companies they have an attachment to over the product or service they're purchasing.   

When customers feel connected to brands, 57% increase their spending...

How to Integrate OTT into Your Existing Marketing Mix

 

Over-the-top (OTT) advertising has been rapidly gaining traction over the past few years, especially since it allows you to reach more diverse and targeted audience groups. It's also much more accessible than you may think — you can adapt to it...

Is Lifestyle Marketing Right for Your Business?

 

Today, consumers prioritize a brand's values above almost everything else when deciding between companies. As many as 77% of consumers say that they buy from brands that share the same values as they do, and 65% of them add that their...

5 Important Legal Marketing Trends to Watch in 2021 and Beyond

 

Driving Traffic to Social Media: 7 Tips for Success

 

Whether you own a big or small business, social media can be a beneficial marketing tool. A good social media presence attracts customers to your pages and increases brand visibility with high-quality content. Fortunately, increasing social...

How to Maximize Your Legal Marketing Strategy Using TV and Digital

 

As of 2021, there are more than 1.3 million lawyers across the country and tens of thousands of legal practices - a number that increases significantly if you include solo practices. Given their large number, law firms often have a difficult...

Cause Marketing in the Local Carolina Market

 

Cause marketing refers to a for-profit business supporting a cause or social issue, both for the cause’s benefit and as a promotional tool. In many cases, it is done through a relevant non-profit partnership, like when a local grocery store...

What Is School Supply Jam?

 

Cause marketing is a fantastic way to reach out to the local community and showcase precisely how deeply your business cares for the people who are part of your target audience. At Meredith Carolina, we offer a wide range of cause marketing...

What Is Backyard BBQ?

 

As a local business, it's more critical than ever that you find ways to connect with your local community. You need to reach out, get involved in great opportunities and activities, and even build face-to-face relationships with local...