Marketing Tips to Get People to Your Microbrewery or Winery

 

There are well over 7,000 microbreweries and 10,000 wineries in the United States today. This business sector has been booming for the past decade and remains popular throughout the country (and the world).  

Of course, microbrewery and winery...

How Far Ahead of the Holidays Should I Start Advertising for It?

 

The holiday season seems to start earlier every year, making it challenging for business owners to know when and how to advertise for the holidays. The last two years have seen a significant shift from traditional shopping spree kickoffs...

How Your Ads Can Tap into the Holiday Fervor

 

The holidays are a time to give thanks for all we have, gather with friends and family, and start the new year on the right foot. For businesses, the holidays present a fantastic opportunity to ramp up sales and increase revenue substantially....

5 Things to Keep in Mind When Partnering with a Local Influencer

 

Since influencers have an innate ability to communicate with their audience, they have become an increasingly popular marketing tool. They help build brand awareness, influence major purchasing decisions, and extend your reach among a new...

Tips for Using Low-Cost Video to Connect With Your Audience

 

Video has become more and more pervasive in the world of marketing — and it's only going to get bigger with each passing year. In 2018, 54% of consumers wanted to see more video content from the brands they support. People love watching videos,...

Making Your Marketing Intersect: How to Set Up a Multi-Platform System

 

Reaching your customers is crucial to growing your business, and spreading your message across multiple channels increases your odds of success. If you can extend your reach on several platforms, people will encounter and become more familiar...

Planning Your Marketing to Keep Learning About Your Audience

 

Keeping up to date on customer trends builds on your effort to conduct target persona and consumer journey research. Resonating and reaching your target audience goes beyond learning about them a time or two. It takes regular updates and...

Advertising Techniques to Do While on A Shoe-String Budget

 

Although marketing is essential for business growth, too many businesses overlook it when the budget is low. Often, they halt or reduce their advertising to save on costs. However, marketing directly impacts your business's growth,...

Finding the Balance Between Annoying And Informing: How Often To Run Your Ads

 

The process of running ads requires a delicate balance that's largely dependent on the channels you use. Additionally, this balance will depend on how well your campaign exposes people to your ads and how it helps achieve your overall goals....

How to Drive Traffic to Your Website Using Email Marketing

 

If you want to effectively lead prospective customers toward a sale, email marketing remains one of the most effective means of achieving this. When properly implemented, it can funnel more traffic to your website and supplement other online...