Why You Want to Advertise Regardless Of How Much You're Selling (And How To Adjust)

 

Every business goes through a natural sales cycle and a season of decreased sales. You might experience a slump in sales following a busy season, or it could result from inventory issues. Regardless of the reason behind this slow period, you...

6 Tips to Make Your Marketing More Flexible

 

Marketing has become especially fast-paced, where consumers have more decision-making power, while being increasingly inundated with ad materials. Social media and online communities speed up information cycles, which quickly shift consumer...

Making Your Marketing Intersect: How to Set Up a Multi-Platform System

 

Reaching your customers is crucial to growing your business, and spreading your message across multiple channels increases your odds of success. If you can extend your reach on several platforms, people will encounter and become more familiar...

Planning Your Marketing to Keep Learning About Your Audience

 

Keeping up to date on customer trends builds on your effort to conduct target persona and consumer journey research. Resonating and reaching your target audience goes beyond learning about them a time or two. It takes regular updates and...

Advertising Techniques to Do While on A Shoe-String Budget

 

Although marketing is essential for business growth, too many businesses overlook it when the budget is low. Often, they halt or reduce their advertising to save on costs. However, marketing directly impacts your business's growth,...

Creative Ideas to Market Your Local Furniture Store

 

Furniture is a big investment where people spend a lot of time researching and considering their options before making a purchase. It’s so crucial that 81% of consumers go online before heading out to the store after spending an average of 79...

Email Marketing vs. Direct Mail: Is One More Effective in 2021?

 

It can become incredibly challenging to decide how to reach your target audience with your brand message and promotions, especially as marketing evolves into so many distinct channels. However, sometimes the simple, long-lasting options are...

5 Tips for Credit Unions to Build a Successful Marketing Strategy

 

Credit unions are in an amazing position to pivot with the changing trends to digital due to their quality services. As member-owned entities, credit unions have unique leverage in their local communities to care for and engage with their...

Building a Top-Notch Furniture Store Advertising Strategy

 

Furniture is a big-ticket item that customers often don't buy right away, even online. It takes time to consider how the piece will look in their homes, compare prices, research reviews and testimonials, and even visit a store to see it up...

10 Secrets About Reaching Cord-Cutters That You Didn't Know

 

You may think that streaming services are made up of people trying to avoid ads from traditional TV. In some ways, you're right, but it doesn't mean they can't be reached. The thing is, cord-cutters like control over their viewing in a way they...