Lisa Schaetzel

Lisa Schaetzel
Experienced, client-focused Sales Manager with a demonstrated history of delivering results-driven linear and non-linear video advertising solutions. Skilled in Sales Management, Account Management, Data-driven Marketing, Digital Marketing, and Digital Media.
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Recent Posts

How to Optimize Your Digital Presence Using Non-Traditional Media

 

It's no secret that digital marketing in today's business world is an invaluable part of any comprehensive strategy. Research indicates that Google may process about 63,000 searches every second, or 5.6 billion per day. While your company will...

6 Tips to Make Your Marketing More Flexible

 

Marketing has become especially fast-paced, where consumers have more decision-making power, while being increasingly inundated with ad materials. Social media and online communities speed up information cycles, which quickly shift consumer...

Making Your Marketing Intersect: How to Set Up a Multi-Platform System

 

Reaching your customers is crucial to growing your business, and spreading your message across multiple channels increases your odds of success. If you can extend your reach on several platforms, people will encounter and become more familiar...

Finding the Balance Between Annoying And Informing: How Often To Run Your Ads

 

The process of running ads requires a delicate balance that's largely dependent on the channels you use. Additionally, this balance will depend on how well your campaign exposes people to your ads and how it helps achieve your overall goals....

Building a Top-Notch Furniture Store Advertising Strategy

 

Furniture is a big-ticket item that customers often don't buy right away, even online. It takes time to consider how the piece will look in their homes, compare prices, research reviews and testimonials, and even visit a store to see it up...

10 Secrets About Reaching Cord-Cutters That You Didn't Know

 

You may think that streaming services are made up of people trying to avoid ads from traditional TV. In some ways, you're right, but it doesn't mean they can't be reached. The thing is, cord-cutters like control over their viewing in a way they...

5 Best Ways To Reach Your Target Audience

 

Producing relevant content for the right audience significantly boosts your customer engagement, generates higher-quality sales leads, and increases conversions. A thorough understanding of your target audience is crucial to know what resonates...

Best Ways to Advertise Your Medical Practice

 

Countless medical practices are vying for brand awareness and struggling to stay top-of-mind in today’s hyper-competitive landscape. With the right marketing strategies, however, you can help your practice stand out from the crowd, increase...

Why Marketing Should Never Be One Size Fits All

 

Much like clothing, your brand requires a custom fit and not a one-size-fits-all marketing strategy. Brands that have a tailored marketing campaign perform better than those that do not. It takes five to seven impressions before people will...

5 Tips for Successfully Reaching Your Target Audience

 

Producing relevant content for the right audience can significantly boost your customer engagement, generate higher-quality sales leads, and increase conversions. In order to effectively reach your target audience, however, you need to...