If you want to attract new customers, increase brand awareness among new audiences, and stay connected with existing customers for repeat business, email marketing is one of the best strategies to use. When properly implemented, email marketing can help generate sales and by keeping your customers connected in the long term. Many people prefer to receive email communications from retailers over any other form of media, and 81% of consumers regularly using smartphones to check their emails.
Still not entirely sure why you need email marketing? The following are some of the key benefits of email marketing that illustrate its value.
1. Strong ROI
Email marketing has an average ROI of $44 for every dollar spent. If you want to generate more revenue, email marketing will remain one of the best ways to get the most from your digital marketing budget.
2. Target new customers
One of the most significant advantages of email marketing is the ability to target new customers who may not be ready to make a purchase. After they subscribe to your emails, you can send more information about your business to build trust, educational content to show the value your brand brings, and discounts or other offers to entice them to make a purchase.
3. Personalized content
People want to see more personalized content that speaks directly to them. With email marketing, you can create campaigns that are highly personalized and targeted to give users what they want in their email correspondence. For instance, you can send personalized product recommendations to existing customers based on past purchases and interests.
4. Interactive and versatile
Emails are highly interactive and can enable you to connect with consumers in many ways. You can create email content that includes videos, surveys, or quizzes that add a level of interactivity. You can also send emails that address every stage of the buyer's journey, from the time people are just learning about you to the moment they're ready to buy.
5. Increase/generate leads
If your goal is to generate more leads, email marketing is one of the most effective ways to convert prospects. You can build email lists and segment your audiences to determine which to target with a specific campaign, giving you the chance to optimize lead generation with ease.
6. Generate website traffic
You can also use email marketing to generate more traffic to your website by providing information that entices recipients to click a provided link and visit your site from an email. With targeted campaigns, you can direct traffic to specific web pages or content via emails.
7. Grow brand awareness
When trying to make more people aware of your brand and gain recognition, email marketing can help you stand out from the competition. In the process, you'll also be able to provide more information about what specifically sets you apart from competitors that may be neglecting email.
8. Build credibility and trust
Email marketing can help establish your business as credible and trustworthy by educating consumers about your brand. For instance, you could work with a media partner to develop and send email blasts that discuss a new product or service offerings. Subsequently, you'll be able to increase brand awareness further and generate leads.
9. Still the most 'businessy' medium
People don't expect businesses to contact them on the phone, on social media, or in other more personal ways, making email the most preferable contact method for businesses. If you want to connect with new and existing customers without seeming intrusive, email remains the most widely accepted channel.
10. Cost-effective marketing
Email is also cost-effective, preventing the need for businesses to spend thousands on costly marketing campaigns. Using email, you can get the results you want without the risk of wasting a significant amount of your marketing budget.
11. Owning your contact list
When you develop a contact list, you can effectively segment audiences and launch campaigns that speak to each person on your list. You can organize your contacts based on demographics and interests, which allows for improved targeting.
12. Easy to reach the right people at the right time
Based on audience research, you can not only connect with more high-quality leads and customers, but you can also make sure you reach people at the right time. You can figure out when your audience is most likely to be checking emails and send emails at those times to help ensure you reach them.
13. 100% opt-in
Recipients of your emails won't feel like they're being spammed if your campaigns are 100% opt-in. If people voluntarily submit their emails, you can be sure you're sending emails only to those who are interested in what you're offering, unlike unwelcome cold calls.
14. Measurable and trackable
Through designated landing pages and links, along with analytics, you can easily measure and track data collected from your campaigns. Based on their performance, you can make any necessary changes to your campaigns or A/B test multiple campaigns at once.
15. Volume of users
There's no shortage of people who use email today. As of 2019, there were around 3.9 billion email users, and that number is expected to grow to 4.3 billion by 2023. You don't have to worry about email disappearing anytime soon.
Incorporating Email Marketing
If you want to learn more about how to incorporate email marketing for your business, consider the following tips:
Work with a media partner
A media partner can help you get the best possible results from your email campaigns by optimizing your messaging, design, and branding. With high-quality creative, you can more effectively connect with your audiences.
Use a subject line grader
Don't underestimate the importance of a good subject line: 35% of email recipients open emails based solely on the subject line. To help you optimize your subject lines and improve open rates, use a reliable grader.
Mobile-friendly emails are a must
Make sure your emails are optimized for mobile devices, as many people regularly use their smartphones and tablets to view their emails. If you're not optimizing for mobile, you're neglecting a huge portion of your audience.
Repetition is important
Many people aren't likely to respond to your emails the first time they receive them, or they may not even see them. To make sure you connect with email users and increase your chances of generating website traffic or sales, you'll need to send multiple emails in a single campaign.
Know your audience
The more you understand your audience, the more informed your email campaigns will be. You'll be able to hone your campaigns with more efficient targeting if you know your audience's interests and the times they're most active.
Create strong CTAs
In addition to the subject line and main content of your emails, you need to use a strong call to action that will encourage people to perform the desired action. Whether you want them to visit a particular page for additional information or complete a purchase, your CTAs need to be both eye-catching and enticing to recipients.
With a comprehensive email marketing campaign behind your business, you'll be able to drive more sales, increase brand awareness, and retarget existing customers. Email marketing is targeted, accountable, measurable, cost-effective, and efficient, making it consistently dependable for any business. In turn, you'll benefit from positive ROI as you get the best value for your budget. To take full advantage of this marketing channel and drive success, work with a media partner to access their expertise and Recommendations to help drive additional revenue for your business.